How these campaigns work
Up until now, we've run a campaign per episode, with all videos (long-form and short-form) under one campaign. That established a baseline of viewers and subscribers we can now retarget. Moving forward, we're running three perpetual campaigns, Shorts, bite-size, and long-form, with the videos under each updated weekly based on performance and as new episodes launch.
The campaigns run at $14/day in total ($5 Shorts, $4 bite-size, $5 long-form), reviewed at the start of each week before our team call. As views grow, the audience compounds month over month and the algorithm gathers more data to optimise delivery, so the cost per subscriber should keep falling over time.
Live campaign status
| Campaign | Type | Status | Impressions | Views |
|---|---|---|---|---|
| The Automation Journey | 01 | Awareness | Shorts | Video | Live | 53,448 | 2,997 |
| The Automation Journey | 03 | Conversion | Long-form | Demand Gen | Live | 44,386 | 1,237 |
| The Automation Journey | 02 | Consideration | Bite-size | Video | Live | 29,349 | 8,314 |
Spend to date, by campaign
| Campaign | Spend to date | Views | View rate | CPV | Subscriptions | Last 7 days |
|---|---|---|---|---|---|---|
| The Automation Journey | 01 | Awareness | Shorts | $126.72 | 2,997 | 5.6% | $0.042 | 0 | $34.33 |
| The Automation Journey | 03 | Conversion | Long-form | $126.45 | 1,237 | 2.8% | $0.102 | 329 | $33.97 |
| The Automation Journey | 02 | Consideration | Bite-size | $101.49 | 8,314 | 28.3% | $0.012 | 2 | $27.51 |
| Total | $354.67 | 12,548 | 9.9% | $0.028 | 331 | $95.80 |
Ads in market
Episode 4 spotlight: Pat Davison
Of 41,986 Shorts views, only 149 reached the full episode (0.4%). The cold-reach layer is doing its job; the click-through to the full episode is where this episode is leaking.
| Video | Stage | YouTube views |
|---|---|---|
| The Automation Standards Breakdown You'll Wish You'd Seen Sooner | Long-form | 149 |
| Why Most Automation Risk Assessments Fall Short - and How to Fix Yours | Bite-size | 581 |
| The Automation Standards Landscape Decoded - What Every Buyer Needs to Know | Bite-size | 724 |
| How to Get Ahead of Automation Standards Before They're Published | Short | 8,079 |
| Where People Beat Machines - and Where They Don't | Short | 8,920 |
| The AMR Market Has Grown 10x - But Is It Inevitable? | Short | 8,509 |
| Beyond the Standard - What a Well-Run Automated Facility Actually Requires | Short | 8,089 |
| Compliance Alone Isn't Enough - Here's Why | Short | 8,389 |
What's working & what isn't
Consideration | Bite-size is the standout. This campaign is doing the heavy lifting on views and efficiency:
- Lifetime view rate of 28.3%, nearly 3x the blended account average of 9.9%.
- Last 7 days it actually accelerated to a 47.1% view rate, delivering 1,804 of the week's 2,694 total views (about two-thirds).
- CPV of $0.015 lifetime is roughly half the blended average ($0.028), so it's buying views at a discount.
The one caveat: it's a view machine, not a conversion machine (just 2 lifetime conversions). That's fine for its consideration role, but it isn't where the pipeline is coming from.
Conversion | Long-form is doing its actual job. On views it looks weak, a 2.8% view rate and a $0.10 CPV (3.6x blended), but it's the only campaign generating meaningful conversions:
- 329 lifetime conversions, including 94 in the last 7 days on $33.97 of spend.
- For a conversion-objective campaign, the low view rate is expected; people who don't convert simply aren't the point. Judged on conversions it's earning its budget.
Awareness | Shorts is the problem child. It's spending without delivering the efficiency we'd want from a top-of-funnel awareness play:
- Lifetime view rate of just 5.6%, below the blended 9.9%, and it's drifting the wrong way, down to 4.6% last week.
- CPV has climbed from $0.042 lifetime to $0.066 in the last 7 days, more than 2x the blended average and rising.
- Zero conversions lifetime, which is acceptable for pure awareness, but it's the weakest awareness vehicle we have, spending $34 last week for only 520 views.
Next steps & strategy
- Shift budget toward Consideration | Bite-size (this week). It's the most efficient campaign by a wide margin (47% view rate, $0.015 CPV last week). Increase its budget and reallocate spend away from Awareness | Shorts.
- Fix or pause Awareness | Shorts. With a falling 4.6% view rate and a CPV up at $0.066 (2.3x blended), it's the clear underperformer. Refresh the Shorts creative or trim its budget before it absorbs more spend without payoff.
- Protect Conversion | Long-form's budget. Don't be alarmed by its low view rate, it produced 94 conversions last week. Keep it funded and watch cost-per-conversion (not CPV) as the success metric here.
- Investigate the Bite-size impression drop. Weekly impressions fell to 3,827 (from a ~7k/week lifetime pace) even as view rate spiked, confirm we're not delivery-capped on our best performer and that there's room to scale it.
- Reframe reporting by objective. Hold awareness/consideration campaigns to view-rate and CPV targets, and the conversion campaign to conversion volume/cost, so a low view rate on Long-form isn't misread as failure.
Your questions, answered
Yes, Episode 4 is promoted across all three funnel stages: the full episode runs in the Long-form campaign, its five Shorts in the Shorts campaign, and two bite-size clips in the Bite-size campaign. The episode is being actively pushed, not sitting unsupported.
Top of funnel, yes, the Shorts have pulled ~42,000 YouTube views in roughly three weeks, among our strongest cold-reach to date. The full episode (149 views) is tracking below where we'd want at this stage, which is the click-through issue covered above. A precise day-14 benchmark against earlier episodes needs a per-video over-time pull, which we're getting.
Spend per episode isn't directly comparable anymore: we moved from one-campaign-per-episode to three perpetual funnel campaigns, so budget now sits at the funnel level ($14/day total: $5 Shorts, $4 bite-size, $5 long-form), not the episode level. The daily budgets haven't been cut; we're pulling a weekly-segmented history to confirm the trend.
Likely yes. All three campaigns are flagged "limited by budget" (a combined $14/day across the three), and the library is now 45+ videos and growing weekly, so $14/day total competes across the whole back catalogue, diluting impact on the newest episode. Concentrating budget on the current episode is the fix.
Yes, all three are live and doing their funnel jobs: Shorts driving strong reach (42k+ YouTube views on Ep 4), Bite-size the most efficient paid view-driver (25.7% view rate, ~$0.011/view), and the Conversion campaign generating subscriptions at $0.39 each. That said, we are making targeted changes to lift the long-form episode's views and put the Shorts reach to work: concentrating budget on the newest episode, adding a dedicated views-optimised campaign, and adding Shorts-to-episode CTAs. The structure is working; these tweaks sharpen the bottom of the funnel.
The gap is clear: of ~42,000 Short views, only 149 reached the full episode (0.35%). The exact click-through rate needs the YouTube Reach export, which we're pulling. To improve it: end screens and a pinned comment linking the episode on every Short, a "watch the full episode" on-screen and verbal CTA, the episode link in each description, and a Shorts→episode playlist so the platform chains them.
Yes on both. Because the campaigns are capped ("limited by budget"), extra spend converts straight into reach. We'd recommend increasing the daily budget and weighting Episode 4's videos higher in the weekly rotation, rather than spreading evenly across older content, the newest episode is where added budget compounds most.
We'd suggest 2-3 posts a week from Brian and key sales team members, reshared by the Rocrich company page, with at least one tied to the week's episode. Consistency compounds organic reach and feeds the warm audience our paid funnel retargets.
We monitor these figures every week ahead of the team call and proactively flag anything that needs attention. Rocrich doesn't need to surface concerns, we'll bring them to you, with recommendations.