Up until now, we've run a campaign per episode, with all videos (long-form and short-form) under one campaign. That established a baseline of viewers and subscribers we can now retarget. Moving forward, we're running three perpetual campaigns, Shorts, bite-size, and long-form, with the videos under each updated weekly based on performance and as new episodes launch.

The funnel works at the top, and Episode 4 proves it. Pat Davison's 5 Shorts have pulled 41,986 YouTube views (paid and organic combined), strong top-of-funnel reach. Across the account, Consideration / Bite-size is the most efficient paid view-driver (25.7% view rate, ~$0.011 per view) and the Conversion campaign has driven 236 subscriptions at $0.39 each, strong for a niche B2B audience.

Two jobs, both working: reach and conversion. The Shorts generate the reach (41,986 views on Episode 4) but almost none of the subscriptions; the Conversion campaign drives 236 of the 238 subscriptions at $0.39 each. That is by design, not a fault: the Shorts and bite-size build the warm, relevant audience the Conversion campaign then converts, so last-click attribution credits the conversion stage. Cutting the top of the funnel would starve the subscriptions that follow.

Where Episode 4 is leaking: the step into the full episode. Of those ~42,000 Short views, only 149 reached Pat's full episode, 0.35%. The long-form is live in the Long-form campaign, so it's being promoted; the breakdown is the click-through from Shorts and bite-size into the episode itself. This is the single biggest opportunity on the episode.

Budget is the binding constraint. All three campaigns read "Eligible (Limited): limited by budget". With the library now 45+ videos and growing weekly, the $14/day total ($5 Shorts, $4 bite-size, $5 long-form) is spread increasingly thin: Pat's episode competes with the whole back catalogue for the same fixed budget, which dilutes impact on the newest content.

On the week-on-week dip: channel views (▼32%) and subscribers (▼11%) have eased back on the previous 7 days as traffic settles after the early-June launch surge (the prior 7 days were still riding elevated post-launch views). Watch time is up 24%, a sign retained attention is holding.

1. Increase the budget behind Episode 4. The campaigns are capped ("limited by budget"), so extra spend converts directly into reach. Weight Pat's long-form and bite-size higher in the weekly rotation and concentrate budget on the newest episode rather than spreading evenly across the back catalogue.
2. Add a dedicated views campaign for the episode. The Conversion campaign optimises for subscriptions, not views, so nothing is currently maximising the long-form's views. A separate in-stream / in-feed campaign optimised for video views, pointed at Pat's episode, is the most direct lever on the 149.
3. Close the Shorts to episode gap. Add an end screen and a pinned comment linking the full episode on each Short, a clear "watch the full episode" on-screen and verbal CTA, the episode link in every Short description, and a Shorts-to-episode playlist so the platform chains them. Cut more Shorts from Pat's episode to widen the warm pool.
4. Sharpen packaging and cross-promote organically. Test the episode's thumbnail and title, add chapters and a strong first 30 seconds, and feature it on the channel. Add end screens, cards and a pinned comment on the high-view back-catalogue videos (the explainer at 30k+ views is the obvious one) pointing to Pat's episode.
5. Wider growth levers (beyond paid). A consistent LinkedIn cadence from Brian and the sales team, 2-3 posts a week reshared by the company page, compounds organic reach; and continued guest amplification (Pat posting twice last week is exactly the behaviour that helps) is worth making a standard ask of every guest.
6. We monitor this weekly. B2B Better reviews these figures every week ahead of the team call and proactively flags anything that needs attention, so Rocrich doesn't need to surface concerns, we'll bring them to you.